Jason Rushforth is Senior Vice President for CDC Software, responsible for North American CRM Sales, Worldwide Marketing, and Strategic Alliances. Previously, he was CDC Software's Global Vice President of Financial Services, responsible for the long-term global strategy of the financial services vertical of the company's Front Office solutions, which include Pivotal CRM, CDC Respond, CDC MarketFirst, and Saratoga CRM.
Since 2000, Rushforth has played an instrumental role in the growth of the CDC Software's Front Office products. His deep industry knowledge has guided the company in the development of industry-specific tools for institutional asset management, mutual fund wholesaling, wealth management, capital markets, and commercial banking. As a visionary expert in the application market, especially in the CRM segment, he is known for his keynote speaking engagements for such events as the Wealth Management Forum and feature webcasts with Wall Street & Technology and TowerGroup, and he frequently contributes to industry articles in publications such as CRM Magazine, Financial Services Technology, CRM Advocate, Windows in Financial Services, and Commercial Lending Review.
Wikis. Blogs. Podcasts. Social networking sites. File sharing. User-generated
content. These are just some of the hallmarks of the much-talked-about (but
little understood) "Web 2.0."
As with any concept that gets a lot of buzz and attention, Web 2.0 is a
catchphrase that marketers, luminaries, and business strategists seem
compelled to drop into almost any discussion. The conventional wisdom is that
if your business hasn't fully embraced Web 2.0 (whatever that entails), then
it is falling woefully behind and missing out on lucrative opportunities. In
response, many companies, including firms from across the spectrum of the
financial services industry, have raced to set up corporate blogs, invite
user-generated content, set up profiles on MySpace, open storefronts in
"virtual world" Second Life, and take other steps to connect with their
markets using Web 2.0 tools... (more)
Today’s business environment is increasingly global. Few firms are
completely immune to the effects of globalization—even if you’re not
operating globally in a direct sense, there’s a good chance that some of
your customers are, not to mention your competition. Add global outsourcing
into the mix, and the fact that money is flowing more freely across borders
and currencies, and it’s clear that business is linked across the globe
like never before, especially in a leading-edge industry such as financial
services.
Unfortunately, just because business is global doesn’t mean it is s... (more)
Jason Rushforth is Senior Vice President for CDC Software, responsible for North American CRM Sales, Worldwide Marketing, and Strategic Alliances. Previously, he was CDC Software's Global Vice President of Financial Services, responsible for the long-term global strategy of the financial services vertical of the company's Front Office solutions, which include Pivotal CRM, CDC Respond, CDC MarketFirst, and Saratoga CRM.
Since 2000, Rushforth has played an instrumental role in the growth of the CDC Software's Front Office products. His deep industry knowledge has guided the company in the development of industry-specific tools for institutional asset management, mutual fund wholesaling, wealth management, capital markets, and commercial banking. As a visionary expert in the application market, especially in the CRM segment, he is known for his keynote speaking engagements for such events as the Wealth Management Forum and feature webcasts with Wall Street & Technology and TowerGroup, and he frequently contributes to industry articles in publications such as CRM Magazine, Financial Services Technology, CRM Advocate, Windows in Financial Services, and Commercial Lending Review.
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